With over thirty years of marketing, advertising and sales experience as well as eleven years of graphic design, I offer a rare blend of expertise. As an accomplished marketing and sales strategist, my vision and in-depth knowledge of the marketplace has driven growth for a variety of products and services for a broad spectrum of businesses over the years.
My inherent ability to assess the marketing needs of a company along with my graphic abilities and excellent communication skills has enabled me to create the necessary visual tools, from print media to web sites, required to implement the strategies I map out.
As a freelance graphic designer in conjunction with my marketing and sales consulting, I have garnered the reputation for excellence both in creativity, design and written material as well as sales. Independently, I have revitalized individual businesses to increase their level of visibility in the market as well as their profitability levels. Through branding, packaging, marketing communications and graphic design both in print and, more recently, web, I have been able to increase companies’ revenues and presence in their respective markets.
In addition to my consulting work and graphic design, I am the publisher and editor of The Sojourner, a guide for regional tourism. It hs garnered regional acclaim for its contents, unique presentation and the fact that it is environmentally friendly.
Over the years, I have continued to achieve a reputation for excellence in service and products resulting in the nomination for the Quinte Business Achievement Awards twice over the past few years.
I presently sit on the board of both the Prince Edward County Chamber of Tourism & Commerce and The Accommodation Association of Prince Edward County as well as assist other regional organizations such as The Bay of Quinte Tourist Council in their endeavours to market the region.